Vue Cam

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YOUR NEW ADVENTURE COMPANION

Capture your adventures with Vue, a compact activity camera with Live streaming capabilities.

THE STORY

Vue is all about the outdoors. When designing the product and the branding, we took heavy inspiration from action sports and outdoor adventure activities. The Vue user (Vuer) is not just a thrill-seeker, but an all-around adventurer. Vuers are explorers who value discovering new places and sharing them with friends and family

BRANDING

The Vue branding strikes a balance between tech and lifestyle. The brand is a reflection of Vue’s tech-savvy user who leads an adventurous life. We explored concepts of play, freedom, framing, and perspective before ultimately landing at the checkmark.

THE CHECKMARK

The checkmark was the winning concept. This brand mark embodied the concept of the bucket list— a list of activities that one might aspire to complete in one’s life. Vue aids users in checking off the list items as they are completed and documenting the experiences.

THE CAMERA DESIGN

We know Vue will be used in a variety of conditions, so we needed to ensure an optimal design that would enable blind interactions. We designed a modular camera lens swapping system to allow users to swap lenses easily. Every touchpoint on Vue has a unique feel to guide the user.

INSPIRATION + IDEATION

We pulled inspiration from forms that communicated durability. Exposed fasteners, heavy texture, and the use of silicone over-molded parts all communicated reliability and tactility.

Button layout and hierarchy were critical to generating a positive and intuitive user experience with the Vue cam. We ensured that each touchpoint would have a distinct feel and function.

CONFIGURE

We explored ways of making the Vue cam configurable to expand the life of the product. Everything from swappable batteries and lenses, to a robust ¼-20 tripod mount for limitless mounting configurations.